What is DraftKings NFT marketplace?

As previously stated, DraftKings launched its very own NFT marketplace in cooperation with Tom Brady’s Autograph back in August 2021. Users can browse, purchase, and sell dozens of different digital collectibles. For example, DraftKings has partnered with the NFL Players Association (NFLPA) to launch exclusive collectables.

What is NFT?

A daily fantasy sports giant, American sportsbook, online casino, and now, NFT marketplace.

How does DraftKings work?

To be able to use the DraftKings marketplace, the user must have a DraftKings account. Now DraftKings will be able to cross-sell the user on other services like its online casino and sports betting since the account purchasing power is connected. DraftKings continues to expand its user base through acquisitions.

Does DraftKings have a new vertical?

The deal is a big move for DraftKings, who primarily focus on fantasy sports and in the last few years have also become big players in the sports betting industry. And with millions of players and bettors engaging with DraftKings every month, the company has now sought to jump on a new vertical with its NFT offering.